acquisition engine for AI startups

There Are Leaks in Your Ad System Costing You Subscribers Every Day.

I'll find every one for free on a live assessment of your Meta acquisition setup. And if we work together, you only pay if I actually drive your customer acquisition cost down significantly.

Avg. 32–78% lower CAC vs. previous campaigns within 90 days.

Get a free AI customer acquisition plan

We’ll map your funnel, estimate CAC by channel, and show the exact campaigns we’d launch in the first week.

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60-day minimum commitment for algorithm optimization.

Your entire Meta acquisition system. Built to turn ad clicks into paying subscribers

Every step is instrumented, measured, and iterated. You see exactly which campaign, creative, and audience produced each new subscriber.

Step 1

Map your subscription funnel

Before running a single ad, we reverse-engineer your funnel from the moment a user swipes their card, back to the first click.

Every step is mapped so nothing is wasted.

Identify high-intent audience segments
Pinpoint the exact moment users convert to paid
Align ad creative, landing page, and onboarding into one flow

Step 2

Launch, test, and learn fast

We ship 8 creative variants across Meta in week one. Real performance data, not guesses, in 7 days.

Every creative is built around your brand, product, and target subscriber.

Multi-audience testing from day one
Creative matched to your product's voice and visuals
Weekly iteration cycles with clear learnings each round

Step 3

Scale what drives subscribers

Once winning creatives and audiences are identified, we scale spend on what converts, not what just gets clicks. Every decision is tied to subscriber revenue, not vanity metrics.

CAC and revenue tracked by campaign
Retention tied to ad source
Live reporting
Controlled budget scaling without sudden blowouts

Clients I've worked with

Built for AI Apps that charge a monthly subscription

You’re shipping fast, iterating weekly, and selling to consumers who make quick decisions. You need paid acquisition that's wired to subscriber revenue, not just clicks and signups.

This is for you if...

You want growth lean
You have paying subscribers but no reliable way to acquire more
You've tried Meta ads and burned budget with nothing to research
Your product converts, and you just need more top-of-funnel

…and you're tired of:

Agencies that report on clicks, not subscribers
Broad campaigns burning budget on the wrong audience
Paying a retainer before seeing a single result
Not knowing which ad actually drove a paying user

CLIENT RESULT >>> ACUARIO HOSTING

They were banned from Meta ads and had no way to acquire new clients. Here's what happened next.

The Problem

Acuario Hosting struggled to run Meta ads without getting banned. Every campaign they set up hit a compliance wall. New clients dried up.

What We Did

We set up the campaigns, handled compliance, and took over management completely, on a performance basis. They paid nothing until results arrived.

The Result

under $200

CAC per new client

$4,000+

LTV per client

Upfront cost to them

A hardware purchase with hosting subscription model, monthly plans, recurring revenue, churn that matters. The same performance model applies directly to your startup. You grow, I earn. That's the deal.

No upfront cost. No obligation. I only earn when your subscriber count grows.

Pay nothing upfront, fees are only taken from successfully running subscribers acquisition system.

I Earn After I Make Your Ads Cheaper to Run. Not Before.

If you're already running ads

We use your current CAC as the baseline. Once I cut it by your CAC by 30%, my fee kicks in on every new subscriber from my campaign forward.

If you've never run Meta ads

We agree a target CAC on the intro call based on your subscription price. Once I hit it, my performance fee applies on every new subscriber from my campaign forward.

Results-Based Fee

No fee until I've reduced your cost per subscriber

All renewals are entirely yours

Ad spend goes directly from you to Meta

Live reporting so you see exactly what each subscriber cost

50% of ne profit from the first subscription payment

Recommended

Michael Pelda

Meta acquisition
AI subscription products

I run Meta growth campaigns for B2C startups with subscription models. No account managers, no junior media buyers. You work directly with me, the person who builds, runs, and optimises every campaign.

I only take two clients at a time. Because I want to keep focus on good work. And I only earn after I've proven the results.

Worked with 8+ companies across B2C industries
Specialize in subscription acquisition
Performance-fee model
You own everything: ad accounts, creatives, data

Questions AI founders usually ask

Still not sure if paid advertising is the right next step? These answers might help. You can also just ask directly in the form above.

Why do you only earn after cutting my CAC by 50%? Where is the catch?

There isn't one. The 50% CAC benchmark is how I protect both of us. It gives you a clear, verifiable threshold before any fee kicks in. If I don't hit the benchmark, I don't earn. That's the entire model. The reason I can offer this is that I only take two clients at a time and only work with subscription AI products. I believe I can actually move the needle on. If I don't think I can hit your CAC target, I'll tell you on the intro call rather than take your ad spend and hope for the best.

How long until we know if paid acquisition works for us?

Typically 4 to 6 weeks to get meaningful data. Week one, we launch 8 creative variants across Meta. By week two, we have real performance signals, which audiences respond to, which angles convert, and where users drop off. By week four, we know what's working well enough to make a confident decision on scaling.

What happens if the ads don't work?

If we don't hit your CAC benchmark, you owe me nothing in service fees. You will have spent on ad budget, that goes directly to Meta, not to me. But you'll also have real data, which audiences we tested, which creatives underperformed and why, and a clear picture of what would need to change to make paid work for your product. That data has value on its own.

Who owns the ad accounts, creatives and data?

Your ad accounts, pixel data, audience data, and brand assets are 100% yours, always. They live in your Meta Business Manager and never transfer through me. For creatives, any assets built using your brand, product visuals, or footage belong to you. The underlying testing frameworks, copy methodologies, and campaign structures I develop are my intellectual property, but everything you need to keep running ads after our engagement lives in your account. You're never dependent on me to access your own data.

Can you work with our in-house marketing or growth team?

Yes, I can, and it usually makes results better, not more complicated. If you have a product marketer, growth lead, or data analyst internally, I work alongside them rather than around them. I handle paid strategy, campaign execution, and performance analytics. Your team handles product positioning, onboarding, and conversion. I'm also comfortable pairing with engineering teams when we need event tracking or funnel instrumentation set up properly. The only thing I ask is a clear point of contact so decisions don't get stuck in approval loops.

Meta Ads for AI Startups

Meta acquisition systems for ambitious AI startup founders. Every click tied to subscription revenue.